ducation and training is a key component of the Adamson integrated system offering. Hands on training and other education measures like tutorial videos elevate the performance of Adamson products in the market by optimizing their application in the field. This improved performance through education is not only rewarding for all the end users, it increases the demand for Adamson products and maximizes inventory utilization. In turn the sharing of our more than thirty years of experience and expertise in designing and deploying loudspeaker systems with the audio community increases the resale value for the Adamson customer, optimizing the lifetime Return on Investment with Adamson loudspeaker systems.